BottleGirl · Brand Guideline

brand book

2026 · Brand Book

access, on demand.

Document

design & brand guideline

Issued

2026

Contact

hello@bottlegirl.com

02 / 12

The Brand

A platform for the night, the moment, and everything between.

BottleGirl is the modern platform for premium hospitality: table service, ticketing, nightlife, day parties, concierge, and curated experiences. We connect the venues people want with the access they expect.

From the lounge to the rooftop, from the resident DJ to the private suite, BottleGirl is the layer that makes a night feel intentional. Booked in seconds. Confirmed with confidence. Remembered for years. This book defines how the brand looks, reads, and behaves across every surface it touches.

Tables

Tickets

Concierge

Experiences

The Story Behind the Mark

presence, shaped in a single line.

The corset has long been a symbol of confidence, close to the body, close to the voice. Our mark reduces it to its essential silhouette: a curved band, a clean lacing, a single drop. It speaks before words do. The wordmark is set in a quiet, deliberate lowercase, an invitation rather than a shout. Together they read as a brand that is in the room, not announcing it.

03 / 12

Identity

A family of marks, one signal.

The BottleGirl identity is a coordinated system. Each mark is built for a specific surface, a specific scale, and a specific moment. Use them with intent. Never recreate, redraw, or rearrange the artwork.

primary wordmark

bg lettermark

combination mark

corset icon

stacked lockup

04 / 12

Palette

Four colors. One mood.

Black and white dominate the brand system. Black for surface and presence, white for clarity and contrast. Charcoal carries depth and panel work. Gold is the accent, reserved for moments that deserve attention.

black

HEX

#000000

RGB

0 · 0 · 0

CMYK

75 · 68 · 67 · 90

PANTONE

Black 6 C

Primary surface. The brand lives here.

charcoal

HEX

#202020

RGB

32 · 32 · 32

CMYK

72 · 66 · 65 · 74

PANTONE

Neutral Black C

Secondary panels, dividers, depth.

white

HEX

#FFFFFF

RGB

255 · 255 · 255

CMYK

0 · 0 · 0 · 0

PANTONE

—

Clarity, contrast, typography on dark.

gold

HEX

#D8A016

RGB

216 · 160 · 22

CMYK

10 · 30 · 100 · 10

PANTONE

7555 C

Restrained accent. Reserved for moments.

Usage Ratio

A rough guide for how the palette should sit on any composition.

black · 55%

charcoal · 20%

white · 20%

gold · 5%

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The Mark

confidence, shape, access, presence.

The corset icon and bg lettermark are the brand at its most distilled. The corset silhouette signals confidence and shape. The lettermark stamps access and presence. Together they extend the brand into avatars, app icons, foil prints, and any space too small for the full wordmark.

— Always render at 100% opacity.
— Maintain stroke weight; never re-trace by hand.
— Pair with one wordmark at most per surface.

Corset on surfaces

black on white

white on black

gold on black

black on gold

Wordmark on surfaces

one wordmark, four backgrounds.

The wordmark follows the same contrast law as the corset. Render it solid black or solid white. Never recolor the wordmark in gold; gold is held for the corset, the accent rule, and the highlight word.

— White wordmark on black, charcoal, or imagery with a deep base.
— Black wordmark on white or gold.
— Never set the wordmark in gold, charcoal, or any color outside the palette.

black on white

white on black

white on charcoal

black on gold

Combination mark · rules

when the marks travel together.

When the corset and wordmark appear in the same lockup, treat them as a single composition. The two marks always share the same color family on light surfaces and may split into a two-tone treatment on dark surfaces, where the corset carries the gold accent and the wordmark remains white.

— On black or charcoal: corset in gold, wordmark in white.
— On white: both marks in black. Never split into two colors on white.
— On gold: both marks in black. Never set the corset in white on gold.
— Maintain the built-in spacing between the two marks. Do not resize them independently.
— One lockup per surface. Never repeat the combination mark within the same composition.

on black

on charcoal

on white

on gold

06 / 12

Breathing Room

Give the mark its room.

Clear space is measured in units of x, where x equals the cap-height of the lowercase b in the wordmark. A minimum of 1x must surround the mark on all sides, free from type, imagery, edges, or other graphic elements.

Minimum

Preferred

07 / 12

Scale

Small enough to fit. Large enough to feel.

Below these thresholds, the artwork loses fidelity and the brand loses authority. When in doubt, scale up.

wordmark

digital

120 px wide

1.0 in / 25 mm

bg lettermark

digital

32 px

0.35 in / 9 mm

corset icon

digital

24 px

0.30 in / 7.5 mm

app icon

digital

60 px

—

social avatar

digital

48 px circle

—

favicon

digital

16 px

—

08 / 12

Typography

One typeface. Total command.

Primary Typeface

arial nova

Used across every surface: print, screen, signage, and motion. Weights: Light · Regular · Bold. Default to lowercase for headlines; mixed case for body and editorial paragraphs.

Light

BottleGirl

Regular

BottleGirl

Bold

BottleGirl

Arial Nova Bold · 72 / 0.95 · -4% tracking

now open

Arial Nova Bold · 48 / 1.05 · -2% tracking

this weekend

Subhead

Arial Nova Regular · 22 / 1.4

a table for four, ten p.m.

Body

Arial Nova Regular · 16 / 1.7

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna.

Caption

Arial Nova Light · 11 / 1.5 · 0.18em tracking

MEMBERS ONLY · EST. 2026

09 / 12

Standards

The rules that keep the brand whole.

01Use the original artwork. Never recreate or redraw.
02Maintain clear space on every side of the mark.
03Scale the artwork uniformly.
04Keep the mark upright on every surface.
05Use EPS for print, SVG/PNG for digital.
06Pair the mark with high-contrast backgrounds only.

Don't

don't stretch

don't squish

don't rotate

bottlegirl✕

don't outline

don't recolor

don't shadow

don't frame

BottleGirl

don't change font

10 / 12

Digital

On screen, the brand stays restrained.

access, on demand.

app splash

tonight

table · main floor

somewhere downtown

10:00 pm · party of 4

bottle service+

vip entrance+

private booth+

confirm

booking flow

menusign in

members

the room is yours.

Reserve tables, tickets, and concierge access at the city's most wanted rooms.

request access

web · hero

11 / 12

Physical

In the room, the brand is felt before it is seen.

business cardVIP host card · matte black, gold foil

store signVenue signage · dimensional facade

matchbookPromo collateral · room moments

hoodieMembers merchandise · stitched corset

wristbandAccess control · embossed wordmark

12 / 12

the brand lives in the moments it isn't loud.

Use this book as a starting line, not a fence. Every detail in it exists to protect one thing: the feeling of being inside BottleGirl.

Maintained by

BottleGirl Brand Studio

hello@bottlegirl.com